Overview
Radio advertising is one of the most effective forms of media.
There are 2 crucial elements to a successful radio campaign. What is said and how many times you hear it.
Case Studies
- Wilton Shopping Village
- Ward and Partners
- Weber
- Bathroom Warehouse
Wilton Shopping Village
Quality rather than quantity can often be more effective when using radio to promote your company. It’s not only when you run your radio campaign that is important but also what times of day the commercials are heard.
Wilton Shopping Village use of a warm and friendly bed of music and catchy tagline make the copy memorable very quickly. This in turn means the message in the middle of the advert can be kept clear and simple.
